Too many companies focus on trying to get new customers rather than retaining their current ones – and this leads to heavy costs. Did you know that it costs near 7 – 9 times more to acquire new customers rather than trying to keep the current ones around? And companies are expecting these costs to rise by 18% next year.
As such, it makes sense for companies to want to work on different strategies that will allow them to keep their customers around. Business texting, also known as SMS texting can be a big help in these strategies. Keep on reading to learn more about how business texting can help elevate your customer loyalty strategies in your company.
Customer Loyalty and How Business Texting Plays a Role
Brands now are struggling more than ever in the customer retention department. This is because competition is increasing all across the board. So now businesses are trying to pivot – increasing customer loyalty with different strategies. Businesses are attempting to appeal to emotional customer loyalty strategies rather than using discounted prices and offering a low prices for services and products. Here are a few emotional customer loyalty strategies businesses are using:
- Surprise and delight
Most people love surprises. Whether it’s a surprise set of flowers from your spouse or a text message from a friend you haven’t heard from in a while, surprise and delight marketing moments are built on this concept. Companies can provide something nice and delightful for customers without asking for anything in return. It’s so important that 1 out of 3 people revisited a brand that used surprise and delight in their business.
- Appealing advertisements
Creative and often emotionally driven advertisements are appealing to customers. It draws their interest to the ad itself and the brand. Whether it’s an advertisement that makes customers laugh or feel empowered, marketing ads have the power to do just that.
- Unique experiences
Marketing strategies are also becoming increasingly creative. Big brands like Sephora or Coca Cola no longer stick to the traditional on-screen communication. You’ll see companies from around the world create pop-up shops for customers, host free and educational makeup classes or develop various charitable events. Event planning – regardless of what it may be – differentiates your brand from others. It also allows your customers to connect to you in different and fun ways.
Where does business texting fit into this whole equation?
Business texting is a great way to reach your audience, market and deliver these personable moments. Over 98% of people send a text message at least once a day. As such, if you wanted to surprise your customers with a surprise flash sale or advertise your upcoming pop-up shop event downtown, sending a business text message ensures your customers stay informed. Below are a few different ways you can use business texting in your customer retention strategies.
- Surprise Discounts
You can use business texting to offer your customers a limited time deal or discounts. How great would it be to wake up to a message like that? At Text My Main Number we make the process very easy – you can always schedule your text messages so they send out at an appropriate time during the day. You can even send a link to your website and the code as well.
- Birthday/Special Day messages
It’s the little moments that count. Rather than sending an email your customers will never read or hoping they’ll stop by your store on the day of, send a quick birthday or celebratory message to your customers when the time comes. On the Text My Main Number platform, we have a feature that alerts you when a birthday or important day is coming up for your customers. Take that to your advantage and show your customers you care with a short but sweet message.
- Promote upcoming events
Whether you run an e-commerce store or some sort of service, you might want to use events and different occasions to connect with your existing customer’s basis. There’s no better way to send a last-minute reminder to your customers than through text messaging. Make sure to include short details about the event, the location and the timing. You’re guaranteed to attract more customers and form a connection with everyone who visits.
- Link to advertisements
If you have an Instagram or Facebook you’re dying to share with your customers, you have the option of sending MMS to customers. Alternatively, you can also send quick links to your Instagram page or website if you want to advertise something in particular. With a simple click, your customers can get right to where you want them to go.
What to Look for in a Business Texting Platform
To carry out these duties, you’ll need all the right business texting features to do it right. Text My Main Number offers 35+ tools you can use to make sure business texting works for your company.
- Auto reply
To keep customers informed and in the loop, have an automated texting feature in place when customers message during office hours. Let them know when you’ll get back to them!
- Direct chat messaging
Customers are more likely to stick with a company that they can easily reach out to when they need any help or need their questions answered. Text My Main Number offers direct chat messaging so you can get into direct contact with your customers. This creates smoother communication and happier customers as a result.
- Survey Texting
Data can transform how you deliver products and market to your customers. Text My Main Number makes that easier by allowing you to create and send out a client survey over text. With the stats we mentioned earlier, rest assured you’ll have a greater chance of receiving a response than over email or phone.If you’re looking to increase customer retention and make sure that regardless of the competition, your customers stick with you, it’s time to take a hard look at your loyalty programs. The business texting can make that a hundred times easier. Reach out to our team at Text My Main Number to learn more.
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