Like any spa or salon, customers are the bread and butter that keeps your business running. The more you can attract and retain your customers, the more likely you’ll pull in high profits and a thriving business.
While the industry is a multi-billion dollar industry and is expected to grow even more, competition is greater now than ever. That means that you need to invest in effective strategies that keep customers visiting your spas and salons on relaxation days. And business texting can help with that tremendously. Keep on reading to learn more about what business texting can do for you along with some business texting tips to keep in mind.
Why Business Texting Works
Texting works simply because texting is the main way that people communicate nowadays. With 90% of messages opened within 8 minutes and 66% of people preferring to text someone rather than phone calling or emailing, text messages reach people much more than other communication methods. It’s a great marketing tool when coupled with social media and other traditional marketing methods.
There are a ton of ways you can use business texting for your spa or salon. Whether it’s for advertising and promoting your prices and packages or informing your clients about closures for the holidays, you can rest assured your customers will get a head up as soon as they can. With more being sing mobile devices, they can easily be alerted of any upcoming information coming their way. Additionally, with business texting you can:
- Increase the number of people who show up to appointments
- Increase awareness around your brand
- Drive-up bookings
Bottom line, business texting can help increase efficiency, develop better customer communications and improve your services. At Text My Main Number we ensure our clients have a thorough understanding of our platform and services so they can make the most out of business texting.
Different Ways to Use Business Texting for Salons and Spas
You might still be curious about the different ways you can use business texting for your salon. Below are a few ways you can use business texting as you run your day to day business.
- Appointment Reminders
As salon owners, no shows happen more often than you’d originally think. To avoid no shows from happening frequently, use business texting to send a friendly reminder to customers about upcoming appointments. Make sure to link your online booking site in the text so customers can make any adjustments or changes accordingly. Set up automated messaging for your business texting platform so these messages are sent at least 24 hours ahead of time.
Example: Hi there Christina! Your hair dye appointment is tomorrow at 2 PM. If you need to reschedule or cancel your appointment you can make those changes on our site here.
- Answer Customer Questions
Sometimes customers are more comfortable texting than they are calling. If you partner with Text My Main Number, you have a one-on-one feature that you can use to directly message clients if they need to ask any questions or speak to you directly. The best part is you can chat with several clients at the same time.
- Send out Birthday Messages
There’s nothing like receiving a sweet message from your favourite salon or spa on your birthday. These personable moments create a more emotional bond between you and your customers, which will cause them to more likely come around to your business. These small and surprising messages can make someone’s day and create a memorable moment for them. It shows your customers that you care more about them than just their business – and that’s how you show appreciation.
Example: Happy Birthday Emily! Hope you have fun on your special day – and hey why don’t you stop by for a 10% discount on any manicure or pedicure?
- Thank You Messages
Sometimes, businesses treat their customers like numbers. But the reality is with high competition across the board, the more you treat your customers with the respect and appreciation they deserve, your salon or spa will hold a special place in their hearts. Consider sending a thank you message after every appointment or tip they provide. This shows your customers that you have gratitude towards them.
Example: Thank you for stopping by today Christie! Hope you have a lovely day and we’ll see you soon 🙂
- Marketing Messages
The best part about business texting is the flexibility you have towards marketing. You can send over an image of the latest haircut you’ve done or your latest manicure art – use text messaging as another marketing medium. When you sign up with Text My Main Number, we provide our clients with the ability to send MMS messages to all customers. Alternatively, you can advertise your latest promotion, send a link to your social media and so much more. With an open rate of 98%, more of your customers will likely see your messages.
Example: Check out our latest Y2Kart design we recently did on a client not too long ago! More nail art coming soon!
Business Texting Tips
There is certain texting etiquette you need to consider when sending out your messages. A general rule is to keep it short and simple, but below dive into more detail.
- Add enthusiasm: Exclamations and emojis go a long way in your messages. It’s another way to show your audience that you’re excited about your latest discount or nail art.
- Don’t text too often: Staying engaged with potential customers is amazing. However, you don’t want to overwhelm people with messages every day. Instead, schedule a text message once a week or when important reminders come up.
- Keep it short: Remember – text messages are entirely different from an email or letter. Keeping your message concise will make your text more digestible to your customers. If you want to still include a long message to your clients, you can always send a pdf file or link to an external site.
- Keep your customers wanting more: You can use business texting to build up hype around your business. Tease some cool nail art designs or make a few “special announcements,” these will surely garner traction around what’s to come next.
Business texting for spas and salons can do wonders for customer satisfaction and business revenue. It can add the level of organization and extra oomph to your marketing that you’ve been missing. If you’re curious to learn more about business texting or want to give it a try, reach out to our team at Text My Main Number or give our platform a trial run for free.
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