The backbone of any business texting is the contacts. When you partner with Text My Main Number there are plenty of ways you can manage your SMS contacts for the better. This way, you can maximize the way you interact with your clients or customers or do a better job at personalizing your message.
As any business, you know how important personalization is in today’s day and age. Keep on reading to learn why personalizing your business texts is so important.
Why Personalizing Text Messages is Important
Consumers love to receive personalized gifts and messages from their favourite brands. But why? With more and more businesses hoping onto the scene, customers need to feel a pull towards a brand to become customers. Personalizing gifts or messages adds a personal touch that consumers love. The statistics speak for themselves:
- 72% of customers only interact with personalized messages
- 88% of marketers say the great improvement in customer engagement and sales from personalization
- 77% of consumers choose brands that personalize their products
You can easily personalize your business texts through Text My Main Number. From there watch your levels of engagement increase.
How to Personalize your Business Texts
There are a few steps you can take to personalize your business texts to your clients. Below are a few things to consider in the process.
- Data Collection
The only way to truly understand your audience is to have some insight into their life. It could be anything from how often they drive to their marital status – this purely depends on the product or service you’re selling to others. Collecting consumer data will help you tailor your messages and products to the appropriate customers.
- Always Ask for Consent
While consumer data is important, make sure to ask your customers if they consent to you using their information first. This builds a level of transparency and trust between your business and clients as well.
- Ask the Right Questions
As mentioned before, data collection is the only way to personalize your business texts. To get this information you can release a survey or a sign-up sheet that asks basic questions about your customers. And that’s all you’ll need. For example, if you’re selling a product meant for families, you could send out a survey that asks how many children people have, where their home is located, etc.
The point of personalizing your messages is to tailor your services and your texts to clients. This way, they’ll feel more connected and drawn to your business over others.
Tools to Use to Personalize your Messages and Contacts
To make personalizing business texts easier on our platform, it’s also important to manage your contacts. Here are a few ways to do that:
Group Contacts
You can group your contacts based on multiple factors – the plan they signed up for with your company, their location, whether they have a family or not, etc. This way, you can send out personalized messages based on the description you’ve chosen. For example, there might be a promotion on a product that would be great for couples and families. It’s a great time to cater a promotional business text that alludes to that.
Add Contact Details
If you’re speaking to multiple customers at once, it could be easy to forget information about them or past conversations. As such, with Text My Main Number, there’s a sidebar that includes contact information, birthday, along with any other information that you or your team found important before. This way when conversing with a customer or client, you can already enter the conversation knowing a little bit about the person. No one wants to be called the wrong name or sent a text that doesn’t apply to them. That’s why these contact information bars are convenient for you!
Importing and Exporting Contacts
Text My Main Number makes importing and exporting contacts very easy and smooth. You can import a spreadsheet to our platform for ease as well. Be sure to clearly label who is in the excel sheet (whether it’s employees or clients and this will make it a smoother process for you.
Helpful Texting Features
When you sign up with Text My Main Number we want to ensure you have features that are beneficial for your business. Below are a few features you can take advantage of when you sign up with us.
- Auto reply
To keep customers informed and in the loop, have an automated texting feature in place when customers message during off-hours or while you’re on vacation. Let them know when you’ll get back to them!
- Automated messaging
The automated texting feature by Text My Main Number allows you to schedule text messages ahead of time. This would be great for appointment or payment reminders.
- Direct chat messaging
Customers are more likely to stick with a bank that they can easily reach out to when they need any help or need their questions answered. Text My Main Number offers direct chat messaging so you can get into direct contact with your customers. This creates smoother communication and happier customers as a result.
- Survey Texting
Data can transform how you deliver products and market to your customers. Text My Main Number makes that easier by allowing you to create and send out a client survey over text. With the stats we mentioned earlier, rest assured you’ll have a greater chance of receiving a response than over email or phone.
Getting to know your customers more will only help you personalize your texts. Beyond that, it’ll help you build a stronger relationship and connection with your customers – making them stick with your business in the long run. That way, when competitors flood the scene, you would have already established that customer loyalty.If you are interested in signing up with Text My Main Number or if you’re curious about our platform, feel free to reach out to us by email or phone. Alternatively, you can also try out our 14-day trial for free to see if Text My Main Number is suited for you.