Historically, marketing has been a tool to advance the success of companies and businesses. Today, with technological development, a new format has been born, called digital marketing. It works under the use of the different resources provided by the advancement of technology. As technology progresses year by year, even more tools are added that will help you promote your brand, but one thing business owners often forget is to stay abreast of these developments to implement them into their processes.
One of the most effective methods is business texting. Text messages are presented as a superior alternative, for example, to marketing through email. Its speed, its high opening rate and its instantaneousness are some ofthe advantages ofSMS. In addition, today, virtually everyone has a cell phone and has it by their side most of their day. That is not something you would have to read on a statistics report either. Where are you reading this article from? Probably your smartphone or another mobile device. If your PC, how close to you is your mobile device? Right next to you, right?
So, let’s see how to create a step-by-step business texting campaign.
The Steps to Develop a Business Texting Campaign
Marketing campaigns are not accidental. This is a process that must be carried out in several strategic steps and intent. Each of them is thought out and has its characteristics to maximize the final results. The Text My Main Number platform, for example, provides all the resources needed to deliver the best possible business texting campaign.
1. The goal
In the first instance,it is necessary to determine the purpose of the marketing campaign. What do you want to achieve? There are several objectives, for example, depending on the type of company or business. Some of the most common objectives are:
- Increased sales of products or services
- Promoting a new product.
- Finding new subscribers to a newsletter or blog
- Expansion of your customer base
- Survey resolution
Once this point is defined, you can move on to the next step.
2. Recipients
In the second step,you have to define who the target campaign audience will be. Who will be focused on and how many messages will be sent? One of the strengths of business texting is how quickly they can be sent and the fact that you can send them in large quantities. To do this, a database is critical.
Many companies have their own database, where they store their customers’ phone numbers. Text My Main Number allows you to store all contact information, either manually, or by importing a file – for example, an Excel file.
Thanks to the database, you can target the audience of your choosing. This means you can create a division according to more specific groups or demographics, taking into account a particular factor, such as age, or gender. This way you can create customized messages based on your end goal and your targeted audience.
3. The content of the message
SMS does have a character limit, so it’s critical to get to the point without spinning off to a long ramble. It’s crucial that you remember that the message must contain a specific call to action, which is prominent and thus incentivize compliance to recipients. This will depend on the objective set out in the first step.
Customizing Business Texting Messages
Another key point is customizing your messages. It is proven that those messages sent in a personalized way have greater effect because it humanizes your connection with your audience. That’s why it’s key to start each message with a greeting and the person’s name. Do not forget to include a call-to-action that doesn’t sound like a hard pitch. You want to keep it light, personalized, and deliver value or solutions. I.E., “Hi Brad! I see it’s time to get a tune-up and with everyone being on a tight budget after the pandemic, we want to offer you a 20% discount. Reply “book it” to schedule!”
Each message can be accompanied by some additional element, to generate greater impact.
For example:
- A photo
- A video
- An external link to a Landing Page
- A survey, among others.
How to Create a Step-by-Step Business Texting Campaign
To run a successful business texting campaign, you need to follow the three key steps we listed in this article. The Text My Main platform is ideal, offering all the tools that enable success for your business. In addition, it has an easy-to-use web-based control panel, where all the information is stored, to be analyzed at any time. They are known for having the most helpful sales team who will not only train you on how to use their easy-to-use web-based admin panel, but they offer a free trial to get you started!
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