Breweries have been popping up all over cities and towns in recent years, and have turned to landline texting to stay in touch with younger customers and boost their brands.
More than 90% of breweries in the U.S. are small to medium-sized operations. U.S. beer sales dipped 3% in 2020 as breweries and taprooms shut down due to the coronavirus pandemic, according to the U.S. Brewers Association.
A business texting service for breweries is a great way to reconnect with customers and bounce back following a slow year during the pandemic.
What is landline texting?
Landline texting is a special business service that allows cell phone users to text your main phone number, even if it’s a landline. Texting cuts down on the number of phone calls your brewery has to manage, which gives you and your staff more time to assist your customers and brew amazing beer.
Traditional landline telephones do not come equipped to send and receive text messages and images, but business texting service providers like Text My Main Number can help optimize your landline phone to make it easier for people to stay in contact your brewery.
Text My Main Number is happy to provide amazing customer service and offer expert advice to breweries that hope to integrate landline texting into their workplaces.
Here are 5 simple ways breweries can use landline texting
1. Manage your own customer loyalty program via text
A customer loyalty program is a fun way to reward your longtime customers with discounts and access to special events.
Ask your customers if they’d like to sign up for your brewery’s membership program and text them with personalized beer recommendations, discount codes, and other membership perks. You can form a great group of loyal customers and boost your brand’s desirability.
Loyalty programs can help drive additional revenue to your business by charging membership fees or requiring people spend a certain amount of money with your company each month in exchange for special offers.
Landline texting allows you to create contact lists that group specific contacts together. That way, you can easily communicate with a group of specific contacts instead of sending a text message out to your entire contact list. When someone joins your loyalty program, simply add their cell phone number to the list so they can start receiving text messages from you.
2. Stay relevant by announcing new varieties and products
Brewers know that they need to always stay on top of the latest beer trends, otherwise people will get bored and move on to many of the other brands that are out there.
If you’re unveiling an exciting new recipe, send out a mass text announcing a special tasting or opportunity to come try the new beer a few days in advance. Include a link to your website or social media profiles where people can learn more about the beer and maybe see photos and brewing videos. Landline texting is a great way to quickly drum up your online presence and get the word out about cool company announcements.
3. Landline texting helps you reach out to distributors and boost profits
Breweries who are ready to take their operation to the next level can explore ways to get restaurants and local stores to sell their beer for them.
Landline texting makes it easy to communicate with distributors and manage bulk orders. Instead of monitoring your voicemails or email inbox, tell your distributors that they can simply send you a text when they need a new shipment of beer. You can also share PDF files of invoices and receipts to them via text.
Business texting makes it easier to work with your brewery on large orders, which can drastically improve your business and professional relationships.
4. Answer common customer questions with pre-written text messages
Beer fans usually have a lot of questions about what they’re ordering, especially if they have allergies or sensitivities to certain ingredients.
Sit down and write out responses to common questions you receive about your products. For example, if you often get asked about gluten-free beer, make a message that lists which of your beers contain gluten and which ones do not. If you get this question texted to you in the future, you can select the pre-written message and send it in response.
You’ll save yourself tons of time responding to the same questions and still help your customers professionally.
5. A business texting service for breweries connects you with customers 24/7
People expect to get answers to their questions instantly, and a landline texting option for your brewery makes it easy to stay on top of business messages no matter where you are or what you’re doing.
Customers can get in contact with your brewery even when you’re not open for business, busy brewing a new recipe, or running errands. Remaining available to send and receive business messages helps keep you open to new opportunities and make connections with potentially valuable customers and distributors who can help grow your business even more.
It also gives you a more direct line of communication to your contacts compared to emails and social media posts. Instead of directing messages to people’s cluttered email inboxes, or hoping that they notice your Facebook post, you can send them a direct message that tells them what they need to know. Texting can be a much more affordable and manageable business communication tool than more elaborate marketing tools.
How to get started with landline texting
If you want to merge your phone service with text messaging, reach out to a trusted and qualified business texting service provider to discuss your options today like Text My Main Number.
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