SMS for business has a lot of uses. It existed even before smartphones were created that is why even your grandmothers and grandfathers know about it. It has always been a medium of communication from generations to generations.
With the growing trend of technology, SMS for business has become more significant to people. Most of us use texts to communicate with people, especially our loved ones. However, some of us utilize texting platforms at work and even schools have begun to use text messaging to communicate with students and faculty. Aside from that, written forms of communication are mostly subject to misunderstanding or misinterpretations. That is why it’s important to be strategic and knowledgeable of the content we use when using SMS for business.
Here are tips to guide you on how to write good SMS for business:
- Using a simple and clear language is the key.
Too much is not always a good thing. Sometimes, using too much flowering words will be the reason your message goes straight to trash. If you want your receiver to be impressed by using complex words, then the opposite of the goal you are trying to reach will be the result.
Complexity ruins the clarity of the message. It is the reason why most of the people receiving complex text messages fail to understand its meaning and just disregard it. You must put yourself in the reader’s position and ensure that your message does not feel like they are walking into a dictionary. Use simple words to convey the message clearly.
- Be mindful not to exceed the limit.
Text messages are not unlimited. There is a certain number of characters you must not exceed. You should learn to estimate the length of your message. Also, people’s attention and reading span is getting shorter and shorter by the day. This is a very good reason for you to not circle around your ideas. - Do not use confusing words when using SMS for business.
Needless to say, using confusing words would literally mean you want your message to be ambiguous, and surely that is not your intent! If you do not want your recipient to misunderstand your message, then choose your words wisely and always remember to aim for a simple but classic approach. - Always include your contact details.
If you are texting somebody for the first time, it would be best to start your message with a simple introduction. It would be more likely for your receivers to read a message from someone brand they sort of know, than a brand they’ve never heard of. - Always go straight to the point.
Going in circles would be very tiring for both the sender and the receiver. It will lead to misunderstandings, too. Before you start to type, make sure you know the purpose of the text message you’re sending. It will be helpful in composing a message that goes straight to its point. - Personalize your content.
Make sure to keep in mind that the text message you send represents who you are or your brands’ presence. You must assess to whom you are sending it to in order you to choose the right tone. There will always be a perfect choice of words for everything. You can also opt to address your recipient by their first name. It would create a friendly approach to your text message. - Consider what your recipient can benefit from your text message.
Time is gold. You cannot expect all people you sent your texts to will read it immediately. If you are aiming for your receivers to read your message as soon as possible, consider what benefits them and put it on the first part of the message. In that way, they can read the solution to their pain point or the discount they’ve been waiting for first, This can fuel their curiosity especially if you hit the bull’s eye on what it is they need. - Monitor spelling and proper grammar.
SMS for business is usually used in shortcuts. This is actually a taboo. If you are worrying about the fact that you might exceed the limitations, shortening words is not the answer. Go straight to your point, instead. Also, shortcuts can be ambiguous at times especially if your reader is not into texting that much. - Use your receivers’ language.
To achieve a good SMS message, it is important to put yourself in the audience’s shoes. How can you do that in a text message you ask? Well, the simplest way to make your reader feel that you are with them is by speaking their language. With that type of protocol, they can understand your message way better. This can also make them feel comfortable reading and replying to you. Trigger the emotions you would want them to feel in order to pull them into your sales funnel. It also beats one of the common problems in communication – the language barrier. - Optimize a schedule in sending your texts.
Of course, it would be best to be timely. Send your text at the most convenient time of day for your receivers. Avoid sending texts late at night by checking the recipient’s time zone so that they’re phone isn’t buzzing or dinging in the middle of their good sleep. Also, texts should be sent immediately. Just like news, if you receive it late it sometimes beats its purpose.
Conclusion
SMS for business has transformed into a crucial communication platform because of its ease of use and cost efficiency. It fits into the smallest business budgets and depending on how virtual your daily operations are, it may even be the solution you have been looking for to tie all communication onto one simple platform. Want to test that theory? Take advantage of a free trial to prove it.
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