Even before smartphones were created, texting had become a form of communication, distributing information and announcements. With just one click, we are now able to get in touch with people near or far, miles, or even a country away.
The development of technology is amazingly fast. People relying on their smartphones for almost every aspect of their life is becoming a trend – shopping, reading books, entertainment, business communication and many more. A survey states that most of us prefer reading text messages than emails. Another study mentioned that the rate of responses to text messages is higher than other mediums. These facts opened another option for the economy – business texting.
Business texting is a form of service that allows entities to utilize the use of SMS messaging. Some of its common uses are for customer support, marketing, employment, and for sending announcements or alerts. With the pandemic, doing business face-to-face is nearly impossible to some countries which adds fuel to the significance of texting nowadays. Below we’ve listed some of the reasons why your business should engage in business texting to beat your competitors in automating operations and marketing efforts.
10 Reasons Why You Should Use Business Texting as Your Boost to Win the Race
1. Business texting will give you an edge to beat your competitors.
If you are a business facing a lot of competitors, texting can be your turbo to win the race. Be the first one to use business texting for your business’ advantage to create a gap from your rivals.
Also, letting people know your business through group texting can also be a great way to gather more potential customers. Giving updates to your existing ones can also be a feasible method to promote customer loyalty.
2. Through texting, satisfying what customers’ needs or wants can be achieved.
Customers would always prefer what’s convenient for them. Offering services for them through the use of their mobile phones can create a butterfly effect of success to your business.
3. Responses to texts are higher than any other medium.
The rate of responding to texts is said to be higher than responding to emails. Surveying for business purposes can be easier through using SMS.
4. You need to ride the trend!
What if the situation you are experiencing is opposite in number 1? What if your competitors are already engaged in business texting that’s why they are a step ahead of you?
As a business entity, knowing the trend is a must. Applying these trends must be your virtue. You should not ride a horse while competing with cars. Thus, buy a car and race with them at equal speed!
5. Almost all people living in this generation own a mobile phone.
Nowadays, mobile phones are incorporated into people’s daily lives. If you are looking for a medium to communicate with a wide range of people at the same time in a suitable and inexpensive way, then business texting is your best option. Sending announcements of your business’ events through SMS is convenient to both the customers and your business.
6. It can help skyrocket sales through marketing.
There are a lot of ways to promote one’s business. A rising trend for that is through business texting. The focus of marketing is to disseminate what your business can offer. Through texting, you can do that with just the use of your hands.
Another important use of business texting in marketing is conducting a survey. Asking your target market’s needs or wants can be done using text messaging, as well.
7. Texting allows a convenient and flexible communication.
Another reason why business texting is important is because it opens a communication platform that is both convenient and flexible. You should try out this feature by taking advantage of this free business texting trial!
8. It is a medium that creates an approachable image for the business.
The method of providing customer support can also be a factor of a business’ success. It is important to note that your method of choice should be favorable to your customers.
If you were to compare your closeness to a person you texted with from that of a person you email, it is evident that you are closer to that of the former. Using SMS as a two-way communication that involves you and your customer creates a more approachable way.
9. It can also provide internal communication.
Well, the use of texting for business does not circulate to your customers. It can also be a way to distribute information internally. Sending announcements through text messages to your employees can be another use. Even the notice of your hiring can earn fast feedback if it is sent through text.
10. It is a medium that a virus cannot penetrate.
We cannot deny the fact that the new normal we are facing today entails looking for new ways for us to use communication to connect to family, friends, and business contacts. Converting what the business does into something more feasible now can become the edge of your business even during this pandemic.
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